Taking place on 20th – 22nd March, IFE, the International Food and Drink Event, welcomed 27,000 food and drink professionals to come together face-to-face to sample new products, make lasting business connections, and find suppliers who’ll give businesses a competitive edge.

The International Food & Drink Event (IFE) features over 1,350 exhibitors from over 100 countries and attracts visitors from all sectors of the food and drink industry, including manufacturers, wholesalers, distributors, retailers, and food service professionals.

In addition to showcasing new and innovative products, the event also includes a series of seminars and presentations on topics such as food trends, market insights, and industry best practices.

IFE is the only event in the UK that brings together such a variety of international suppliers. Source products from around the globe and meet the faces behind the brands. A new feature for 2023 is the New Products Tasting Theatre. Located in the heart of IFE, this area was a hive of activity as it creates an immersive experience for buyers to sample new-to-market products, meet the faces behind the brands, and network with new, upcoming suppliers.

This year our stand was full of people from around the world. Buyers and decision-makers across the whole industry, from grocery, wholesale and specialty retail to food service and manufacturing, were invited to uncover the hottest trends and latest product launches. The real interest across the visitors was our refreshed range. To promote and explain product advantages we bring with us our Buyers Team. We are really proud that our buyers are living or born in the country which they are responsible for. They know the key manufacturers, are familiar with the latest trends and changes, and like no one else knows everything about their country’s tastes and preferences.

Our stand was different from others – live communication, tastings, free product samples, and beautiful wishes from visitors gave us strength and made our days. And 4 huge air balloons symbolizing quality, advantage, benefit, and our love for what we all do together.
Expo highlights and features which attracted people from all corners to us were 4 red huge air balloons, symbolizing quality, advantages, benefits and our love for what we all do together.

Three days passed like one, but we were proud to show all our best features, products, service and love.
See you next year.